For Spring 2024, savor the flavor of NYC with Dajon Alford's laughter-filled mustard campaign. Featuring one-of-a-kind bottles adorned with Dajon's signature branding, this playful endeavor pays homage to his comedic brilliance. With the tagline "NYC nights just got funnier with Dajon Alford," the campaign infuses humor into every interaction. As an internationally acclaimed comedian from NYC, Dajon has brought his comedic charm to stages worldwide, from Tokyo to London. We've curated the entire brand experience, from identity and illustrations to copywriting, merchandise, billboards, posters, and beyond.